The term refers to a hypothetical tool or method used by players of the online game Wizard101 to determine the degree of impressiveness or appeal of a wizard’s character. This might consider factors such as gear, spells, pet attributes, housing dcor, and overall aesthetic. For instance, a wizard adorned with rare, powerful equipment and boasting exceptional statistics might be considered to have a high “wow factor”.
The concept’s significance lies in the social dynamics of the game. A visually striking and powerful wizard can garner respect, attract attention, and enhance the player’s overall experience within the community. While no official, automated calculation exists within the game itself, the desire to maximize this perceived impact has likely influenced player choices since the game’s inception, driving acquisition of rare items and optimization of character builds.