The strategy of purchasing additional shares of a stock after its price has declined is a common practice among investors. The goal is to reduce the overall cost basis of the investment. For example, if an investor initially purchases 100 shares at $50 per share and later buys another 100 shares at $40 per share, the cost basis is reduced to $45 per share, excluding commissions and fees.
Employing this strategy can be advantageous for long-term investors who believe in the underlying value of the company. It allows for potentially greater returns when the stock price recovers. Historically, many successful investors have utilized similar techniques to capitalize on market volatility and increase their positions in fundamentally sound companies at discounted prices. However, it’s crucial to differentiate between a temporary dip and a permanent decline in value.