The phrase refers to the action of eliminating the display of a “shipping calculated at checkout” message or notification on an e-commerce website. This commonly involves removing the indication that shipping costs will be determined later in the purchasing process, specifically during the checkout phase. For example, if a product page initially states “shipping calculated at checkout,” the act of removing this statement would mean the customer no longer sees that message on the product page.
The importance of this action lies in potentially improving the customer experience. Displaying the shipping cost upfront can reduce cart abandonment rates, as customers are not surprised by unexpected charges later. Providing shipping information transparently from the start builds trust and allows shoppers to make informed decisions. Historically, the practice of delaying shipping cost disclosure has been a source of customer dissatisfaction, leading to a shift toward greater transparency in pricing.
