Markup represents the difference between the cost of a product or service and its selling price. The process of figuring out this difference, often expressed as a percentage or a dollar amount, determines the profitability of each sale. For example, if an item costs a business $10 and is sold for $15, the markup is $5, or 50% of the cost.
Effective markup strategies are critical for business sustainability. Correctly setting prices ensures that all operational expenses are covered, and that profit margins remain healthy. Historically, understanding this pricing strategy has been a fundamental skill for merchants, playing a key role in economic stability and growth.