The tool allows eligible individuals affiliated with specific organizations to determine the pre-negotiated price for new Lincoln vehicles. It functions as a digital system that calculates the price based on the applicable program and the vehicle’s MSRP, factoring in any eligible incentives. As an example, an employee of a participating supplier can utilize it to see the final cost of a new Navigator before visiting a dealership, thereby streamlining the purchase process.
Its importance stems from its provision of transparency and simplified pricing for eligible purchasers. By providing a clear, upfront price, it eliminates the need for extensive negotiation and offers a guaranteed discount. Historically, such programs were introduced to recognize and reward the contributions of individuals associated with partner companies and organizations, fostering stronger relationships and providing a tangible benefit.
