The tool facilitates the computation of a specific metric used in search engine optimization (SEO). This metric involves dividing the number of allintitle results by the search volume for a given keyword. The resultant ratio is believed by some SEO practitioners to indicate the potential for ranking well in search engine results pages (SERPs) with relatively minimal effort, particularly for newly established websites or content. For example, a search term with 50 allintitle results and a search volume of 1000 would yield a ratio of 0.05.
The appeal lies in its purported ability to identify underserved niches or long-tail keywords. By targeting keywords with low competition, as indicated by the ratio, content creators aim to quickly achieve high rankings and drive organic traffic. This approach is often seen as a faster alternative to traditional SEO methods, which can take longer to yield results. Historically, the concept gained traction as a strategy for outmaneuvering larger websites with established domain authority.