A quantitative measure reflects the responsiveness of the quantity demanded for one product to a change in the price of another. It is obtained by dividing the percentage change in quantity demanded of one good by the percentage change in the price of another good. For example, if a 10% increase in the price of coffee leads to a 5% decrease in the demand for tea, the value of this measure is -0.5.
This metric is important for businesses because it provides insights into the relationship between their products and those of competitors or complements. Understanding this interrelationship enables more informed pricing strategies, production decisions, and marketing campaigns. Historically, the concept has been a key component of economic analysis, guiding businesses in navigating competitive markets and predicting consumer behavior in response to price fluctuations.